the VALUES

be BOLDER

• Leverage innovations
• Make a measurable difference on both a local and global scale 
• Make the tough decisions
• Work together (leverage partnerships) 

be KINDER

• To the world we live in, the oceans we play and the air we breath
• To our bodies (both mind and body)
• To our employees (treating them with dignity & respect)
• To our community 

be JUST

• Maintain or exceed the quality, fit, style and functionality our customers know and deserve
• Be a prudent fiscal steward for our investors, partners, suppliers and employees 

be MORE ACTIVE

• Lead by example
• Make a difference everyday, no action is too small
• Plan, take action, measure and repeat
• Have fun!